About Us

About MICHAEL

MICHAEL is a premium German air purification brand specialising in indoor formaldehyde treatment and odour elimination. Combining cutting-edge technology from RWTH Aachen University with China‑based local innovation, it delivers efficient, safe air purification solutions for households worldwide.

Brand Development

German Technological Heritage: Core technologies originate from the Catalytic Chemistry Research Group at RWTH Aachen University, led by world-renowned scholar Professor Walter Leitner. His team’s breakthroughs in photocatalysis, CO₂ conversion and related reaction mechanisms — published in Nature and Science — lay the theoretical foundation for MICHAEL product development.

Deep Roots in China: In 2013, MICHAEL formed a strategic partnership with Guangdong Eden Home Environmental Technology Co., Ltd., which serves as its offline service headquarters for product import, domestic packaging, production and technology localisation. Jointly developed nanocomposites effectively solve the industry challenge of low formaldehyde removal efficiency in China’s humid climate.

Core Products & Technological Strengths

Star Product Lineup: A full range including formaldehyde dehydrogenase, photocatalytic sprays and air purifiers, providing targeted solutions for renovation pollution, pet odours, bacteria and more. All products hold EU CE certification, China entry‑exit inspection and quarantine approval, and authoritative domestic test reports, offering better cost‑performance than comparable imported brands.

Exclusive Technological Breakthroughs:

Super Non‑Light Photocatalyst: Continuously decomposes formaldehyde without ultraviolet light, maintaining over 92% catalytic efficiency in low‑light conditions, overcoming the limits of traditional photocatalysts.

Formaldehyde Dehydrogenase Technology: Using synergistic effects of β‑MnO₂ catalysts and polypeptides, it breaks formaldehyde molecular bonds and neutralises them into amino acid complexes with no secondary pollution. This technology is protected by multiple international patents, with third‑party testing showing a 98.7% formaldehyde removal rate within 24 hours.

Authority Endorsement & Social Responsibility

Academic & Industry Support: Professor Walter Leitner — tenured professor at RWTH Aachen University and winner of the European Green Chemistry Award — acts as Chief Technology Advisor. Catalyst design methods from his team are directly applied in MICHAEL products. The brand also collaborates closely with the China Interior Decoration Association and participates in formulating the industrial standard Specification for Indoor Air Quality Purification and Treatment Services.

Sustainable Development: Launched the “Million Families Breathing Programme” in 2023, donating air purification equipment worth 3 million yuan to schools in central and western China, and partnering with Tsinghua University on indoor air quality research to promote healthy living environments.

China Market Strategy & Future Plans

Local Service Network: Eden Home operates over 200 service centres nationwide, offering one‑stop “testing‑treatment‑maintenance” services for more than 80,000 families and enterprises. In 2024, it introduced an intelligent formaldehyde monitor with IoT real‑time data synchronisation and remote management via mobile app.

Technology Innovation: A biodegradable filter cartridge based on biomass materials is scheduled for launch in 2025 to further reduce carbon footprint. Meanwhile, a vehicle air purification system co‑developed with the German Photocatalysis Industry Association is in mass production testing and expected to launch in 2026.

Brand Values

“Breathing should be as pure as nature intended.” Committed to “technology safeguarding health”, MICHAEL combines German precision with Chinese ingenuity to deliver safe, fresh indoor air for every family. The brand will continue expanding globally to become a benchmark in indoor air purification.

Walter Leitner, Chief Technology Officer of MICHAEL